Enclothed Cognition

Over the years we have witnessed the transformation of healthcare into a market-driven system that is completely at odds with the human understanding of what good healthcare should mean.

The "science" of phrenology advocated that certain functions of the brain could be found in specific spots, which a physician would find by feeling and measuring the bumps and grooves on the patient’s head. Today this sounds downright ridiculous - feeling around someone’s head for bumps, and using them as a means of judging how smart, creative, or logical a person is - but at the time, this practice was groundbreaking.

Finding the right people for your team is crucial to the success of your company. You can have the most cutting-edge technology, the best industry contacts, the most innovative business idea - but none of that matters if you don't have the right people to help get your company off the ground.

While there are many different types of medical operations and procedures, there are a select few that prove to be extremely risky. Health Care Business compiled a list of the riskiest types of procedures to experience as a patient -- the following are the top 5.

When things need to get done, the language of commands is easy for both workers and leaders to understand and respond to. But to build and nurture a culture of innovation within your organization, a different lexicon is required.

The word "addictive" seems relatively straightforward, but there are actually a number of factors that must be weighed to assess how addictive a substance is. Do we measure adictiveness based on how pleasurable the drug is? How severe the withdrawal symptoms are?

In past generations, patients were not only expected to have relationships with their doctors, they looked at the experience almost like it was a social visit. For the younger generation today, however, it is simply not the case.

The popular saying: “Don’t judge a book by it’s cover,” may have the right intentions, but rarely, if ever, is the saying truly taken to heart -- especially in the case of dressing for the workplace.

Join us and PWT in celebrating the very first National Physicians Week by using the hashtag #NationalPhysiciansWeek #ThanksDoc or #WhiteCoatWonders on social media, or by presenting your physician with a red carnation, the emblem of National Doctors Day.

Similar to how salespeople sell products, information and services, doctors "sell" health services and treatments.