Enclothed Cognition

Mary Mallon, commonly known as “Typhoid Mary” was an Irish immigrant who moved to the United States in 1833. Mary was a typical immigrant worker making her way in a new country, and her memory would have faded quickly had she not become the infamous icon of infectious disease that she is now known for. 

The medical apparel industry has witnessed a revolutionary transition from shapeless, unflattering, uncomfortable uniforms to garments that are functional, comfortable, and flattering enough to wear outside of the workplace.

Although she was mentally slow, Rosemary Kennedy was sweet natured throughout her childhood and the Kennedys went to great lengths to hide her apparent disabilities. But by her early twenties her disposition began to change and she became extremely volatile, swinging into violent fits of rage and temper tantrums. 

Without much concrete medical knowledge, doctors in history developed a lot of rather creative and misguided treatments to heal their patients. Most of these remedies were ineffective, and several of them are downright disgusting! 

Her face has been compared to the Mona Lisa - yet she bears her enigmatic smile in the absence of life. It is a face that I am willing to bet everyone reading this has seen. I'm even willing to bet that you've kissed her once or twice.

Our lab coats do.  We are establishing a new paradigm in the medical apparel industry. In fact, our aim isn't to simply make “lab coats and uniforms,” rather, we strive to coats and scrubs that are specifically tailored to be physician coats and scrubs for doctors.

As the mummified corpses in museums across the world can attest, the art of bandaging dates at least as far back as Ancient Egypt. Throughout history, bandages were primarily made of linen, and one story even claims that the Roman Emperor Trajan tore up his own toga when bandages ran short on the battlefield. For centuries, rags from clothing or even remnants from factories were used to dress injuries, with little regard for matters of sterilization. By the turn of the 20th century, that philosophy had changed, and the first American-made tensor bandage was developed by Oscar O. R. Schwidetzky in 1918. The bandage was named the ACE™ Bandage. ACE stands for "All Cotton Elastic," and much like our own recent lab coat naming contest, the name ACE was selected after a nationwide contest that offered physicians $200 for coming up with the best name for the new bandage. One advantage to the ACE bandage is that the knit allows the fabric to breathe naturally. Unlike its predecessors, the ACE bandage allows air to circulate, improving their use. Ace has now been a trusted brand in elastic bandages for nearly 100 years.

As National Women's Health Week draws to a close, I'd like to take a moment to acknowledge one of many women in the medical profession who work tirelessly every day to empower others to live healthier lives. Eliza Chin, MD, MPH, has a very long list of achievements (though you'd be hard pressed to get her to talk about them). Harvard Medical School graduate, Columbia University graduate, Assistant Clinical Professor of Medicine at Columbia and UCSF, featured physician in the NIH/National Library of Medicine's Exhibition on Women in Medicine, past President of the American Medical Women's Association, and published author. But her proudest achievement of all is, in her own words, "Being mom to three fabulous kids." Dr. Chin was preparing to begin her prestigious Columbia Fellowship when she and her husband, a surgical resident, learned the wonderful news that they were going to have a baby. Eliza decided to take a part-time faculty position so that she could begin the equally challenging work of raising a family. Four years later, the Chins were expecting their third child, and Eliza took a reprieve from her clinical duties to become a full-time stay-at-home mom. Was it a difficult choice for her? "You know, the hardest part was saying goodbye to my patients. But, no, the decision wasn't difficult; it just made sense." Dr. Chin used her sabbatical not only to care for her children, but to edit This Side Of Doctoring: Reflections From Women in Medicine, a critically acclaimed collection of poems, stories, essays and quotations that capture the joy and heartbreak of being a woman and a physician. Three years later, she began practicing medicine again, treating geriatric patients in Northern California. "It's definitely been challenging," Dr. Chin says when asked how she manages caring for three young children and a growing practice. "I worked my way slowly back in and built it up. I feel I've been incredibly lucky to have both: to be a part of my kids' lives and have a rewarding professional life. Despite how busy my schedule can be sometimes, it has all been well worth the effort." Dr. Chin largely credits her decision to start a family on the positive influence of women in the medical profession. She explains, "Practice styles used to be 24/7. I think women coming into the profession have changed that — for men and for women. I've had a male physician come up to me and express his thanks to women physicians for making it possible to have a career and a family." Along with a more balanced approached to professional life, Dr. Chin also believes that women bring a certain level of empathy to patient care. "I don't like making generalizations, but women typically have a comfortable bedside manner. They bring humanity to the patient/doctor relationship." While women in medicine so often give so much of themselves to their patients and practice, Dr. Chin acknowledges it's not always easy for women to take time for themselves. "We do neglect ourselves. It's hard to find ways to make time for the things you enjoy, but you try. I just took a weekend glass flame-working class, and it was fabulous." While serving as President of the American Medical Women's Association last year, Dr. Eliza Chin wore her Medelita lab coat to the White House for First Lady Michelle Obama’s Let's Move launch to eradicate childhood obesity. When asked what she thinks of her Medelita lab coat, Dr. Chin says, "The quality and durability are wonderful, and it feels great. I love it, and applaud them for taking a stand to create something special for women in healthcare." At Medelita, we believe that professional women like Dr. Chin should be recognized and rewarded for the incredible balancing act they perform every day.

Originally Medelita lab coats were named by utilizing elegant, sophisticated female names.  Then one day our design team thought