Enclothed Cognition

I had worked the overnight shift in Peds ER at Mary Immaculate Hospital in Queens, and was driving home to my apartment in lower Manhattan.

Medelita is a unique company in that it sells directly to customers on the internet and typically does not sell through other stores. We do this for a very good reason: we want to maintain full control over the quality of our garments and how they are presented in the marketplace.

As our customers surely know by now, we have been making every effort to outfit our lab coats with pockets that are large enough and reinforced to comfortably carry an iPad while at work.

How Do Dentists Rate Medelita Dental Lab Coats?

We wanted a classy, updated physician bag to go with our modern lab coats and scrubs. BOCONI bags meet our high standards for quality, function and style. They are “smart physician bags” with padded extra pockets for your laptop, and a specific place for your tablet and smart phone. We choose BOCONI for their exceptional quality, durable full-grain leather, and tasteful hardware made in Italy. And after some personal use by our team, we fully endorse the product. These physician bags transition great from every day use, to medical conferences, to personal travel. We found the Tyler Tumbled to be the best travel bag with ample room for your full entourage of electronics, plus a little extra room for necessities like noise cancelling headphones and a bottle of water. The tumbled leather is clean, sophisticated, travels well and makes a great bag for a discerning physician. For an everyday physician bag, we love the Leon slim messenger. The Leon messenger is made from lusciously soft hand brushed calfskin, with a slightly more casual look. It has the same padded compartments for electronics but is slim enough to wear over the shoulder. It’s easy to carry in and out of your car, a cab, or while walking. We love the plaid lining and all the defined compartments to store keys and loose items. The Leon is an ideal everyday physician bag that makes a powerful statement. To see more great styles of leather physician bags click here: //www.medelita.com/leather-physician-bags.html.

With many physicians working in multiple locations during a single shift, doctor bags are making a comeback. But today’s doctor bags are very different from their clunky old predecessors.

Photo Credit: Online Screenshot from HBOGO.com

We recently stumbled across the Season 6 preview of the HBO series, TrueBlood (http://www.hbo.com/true-blood/index.html) and discovered that our lab coats would be put to the test against vampires and various other creatures in a few upcoming episodes. Perhaps we'll get to see if our coats repel fake blood as well as human blood!

Medelita is redefining lab coats and scrubs.  We reach customers and colleagues through a variety of channels and one of the more engaging mediums is by attending medical conferences.  We set up a lab coat and scrub pop-up store in the exhibit hall at several major medical conferences in the United States.

Radically improving lab coats starts with dramatically improving the fabric.  Medelita lab coat fabric is a proprietary diamond dobby weave which results in a beautiful subtle texture. 

What is a dobby weave?

Dobby weaves are limited to simple, small geometrics which are repeated frequently. Our founder and designer, Lara Francisco created a classic fabric that is soft to the touch, comfortable to wear, durable and drapes more like a suit and less like a smock.  This radical new approach to lab coat fabric is one component that creates a more professional lab coat. This was a tedious process which took considerable time. Countless samples were woven, and then sewn into sample garments, all in an effort to create the very best lab coat fabric. 

After multiple trials using different diamond scales, different yarn deniers, and different quality cotton stuffs Lara finalized our fabric weave many years ago. The original fabric launch in 2008 was essentially a beta version, and since that early fabric, Lara has made considerable tweaks and refinements in an effort to improve on the core attributes of our fabric: softness, comfort, durability and style.

Look for new fabrics from Medelita in the future which will continue to challenge the existing lab coat paradigm.

In a recent article by e-commerce trade magazine, Internet Retailer, Nike President and CEO Mark Parker was quoted as saying, "Customization continues to be actually a very strong subset of our dotcom business, and we see lots of innovation opportunities there that are quite compelling."