Enclothed Cognition

We have two distinctly different  fits for our men’s lab coats which we’d prefer to call “physician” or “clinician” coats as our white coats are far from the ubiquitous “laboratory coat.” 

Our lab coats do.  We are establishing a new paradigm in the medical apparel industry. In fact, our aim isn't to simply make “lab coats and uniforms,” rather, we strive to coats and scrubs that are specifically tailored to be physician coats and scrubs for doctors.

Unsurprisingly, many of our Medelita customers have learned about us through word-of-mouth from other colleagues.  Just like trading info on a great babysitter, restaurant, or mechanic, sharing the source for excellent lab coats and scrubs – Medelita – is spreading the good news around.  With this in mind we wanted to make sure you knew about our colleague referral program so you can gain more than just the credit for a good find.   If you are a current customer, you can be earning free store credit at Medelita.com by letting colleagues know where you got your professional medical apparel, Sanita clogs and leather physician bags. It’s pretty simple:  Log in to your account (or create a new one in seconds), click on the “refer a colleague” button near the bottom of that page, and enter the email addresses of the colleagues you want to inform about Medelita.  When your colleagues receive your email, they will visit the Medelita website by clicking on the links provided in that email.  Once they create an account they will automatically receive $20 of Medelita store credit to apply to any order over $100. Better yet, onnce their first order is completed, you will also receive $20 in store credit – to use anytime within the next year.  There is no limit to the credit you can earn.   You can read more about the details here:  //www.medelita.com/colleague-referral.html So while it is nice to give someone the catalog from your most recent package, or to simply mention Medelita.com, it might be even nicer for you to be earning store credit for your good deeds.  And if you are not a customer yet, find a colleague who is a customer and ask them to refer you.  Nobody can pass up a free lunch!

The weekend of the 19th was stimulatingly spent among Surgeons at the American Society of Plastic Surgeons conference in San Diego. There was a good turnout with both old friends/customers and new, as well as new residents coming to try on the Physician coats they have recently earned the right to wear. Attendees were an interesting mix of international and domestic plastic surgery practitioners, with a notably large contingent from South Korea. The E. Wilson slim fit coats were a big hit and it was nearly impossible to get those men to step away from the mirror. Many a smartphone photo was emailed home to the spouse to show off! Our soft scrubs were also a big hit as many people were really waiting for an opportunity to feel the material prior to purchasing. Yes, they really are as soft as we say they are. Female clinicians appreciated the varied lengths of lab coat we offer for females, as well as the different lapel and pocket styles. Residents were very excited about our new resident discount as well as the fact that we have their hospital logos available for embroidery. They returned daily to introduce Medelita to a new colleague. I had a fascinating conversation with a resident from Columbia who related his experience during Hurricane Sandy last year. Since their downtown hospital was closed due to flooding, the uptown hospital was triage busy – for 4 days straight! He was a very impressive young man and our conversation left me inspired, and very confident in the future of American medicine.

Medelita slim fit lab coats and scrubs were a hit last week as we exhibited at two medical conferences, The American Society for Plastic Surgery's "The Meeting" in San Diego, and the American College of Emergency Physicians meeting in Seattle.

As a company where over 75% of orders are made with personalized embroidery, Medelita is poised to take advantage of this trend, and we have recently launched an e-gift programto speed up the process by which a person can send a gift to someone special.

Looking for gift ideas for a physician assistant? Make sure that your gift stands out by taking the ordinary to the extraordinary, using our specially curated gift guide for PAs. 

Reading Dr. Linda Brodsky’s fabulous blog post entitled “6 Tips for women Physicians just starting internship” yesterday on KevinMD, I was struck by the tone with which she addresses professionalism, particularly for women in medicine. It was so refreshing and frank; it really felt like it was coming from a personal mentor. There were a couple of references to presentation that resonate perfectly with what Medelita is achieving for our colleagues in medicine. Her third tip: "Develop a style of professionalism," is particularly relevant in the mention of dressing appropriately. Medelita’s lab coats and scrubs have highly professional modern styling and tailoring that exude aptitude and a polished look - adding confidence to your personal presentation.

Confidence Is Key

Here at Medelita, we feel rather strongly about the connection between appearance, confidence, and poise. The company was founded 5 years ago by a licensed physician assistant who demanded something more from the existing selection of frumpy clothes she was forced to wear every day. It is our primary desire to ensure that our customers feel confident and polished in their medical garments – a task that seems impossible if you’re forced to wear boxy and flimsy lab coats and scrubs.

You've Earned It

The last of Dr. Brodsky’s 6 tips: “Introduce yourself as ‘doctor’. You have earned it” I particularly loved because of that second sentence. You HAVE earned it – there is no doubt- it’s right there on your diploma. Many of our female colleagues have commented that traditional lab coats leave them feeling as though they’re wearing their father’s coat . . . hardly the right image for a knowledgeable professional who has dedicated enormous effort and sacrifice to their career. You absolutely deserve to look your best in the garment worn more than any other single item in your wardrobe. A Medelita lab coat speaks for itself, and for you, with confidence.

OR scrubs have not seen real innovation since the early 1970s, when the standard for medical scrubs was introduced and reached popular appeal. Our men’s scrubs have shifted the paradigm for men with a more fitted shape and added comfort in an “OR” style scrub.

Medelita will be hosting physicians and clinicians at our lab coat and medical scrub pop up stores at two prestigious medical meetings this October. The Medelita boutique will feature two styles of slim fit lab coats featuring iPad pockets, and Teflon stain technology which means blood and other fluids literally roll off.