Enclothed Cognition

Our logo of the day . . . the prestigious AMWA logo. Medelita is honored to embroider the American Medical Women's Association logo for AMWA members. Embroidered in colors black and copper, the AMWA logo can be embroidered onto any of our women's lab coats as requested. Look for updates to our website in January that will allow you to easily include professional organization embroidery with your lab coat order. Do you prefer to have your professional organization logo embroidered onto your lab coat, or simply name & title embroidery?

A lot of people ask "how did you come up with the idea?"  I'll share the cliffs notes version as below. I'm not an extreme fashionista.  Just someone who prefers to look decent, and at work - professional.

So this is an interesting topic.  One that I thought I would expand on, hoping to get an active discussion going about the pros/cons of both. 

We'd like to share an excerpt from a recent press release, announcing a new partnership with an Italian distributor.  Clinicians all over the world are welcoming the modern styling, functionality, and quality that Medelita has to offer.

December is an exciting time for us, here at Medelita.  We're offering all customers within the 48 contiguous states, free shipping with GUARANTEED delivery by December 24th.

Cuffed sleeves and optional neck closure, as per OSHA regulations, are now a reality here at Medelita.  One of two new dental lab coats, the Elsie G. is a stunning new addition to our women's lab coat line.  A white coat that exudes professionalism, prestige, and modern chic - all combined into one.  Standout features include the standup collar (looks classy in both an open and closed position) and snaps.  Our first lab coat with snaps!  Makes for easy and secure closure, during dental procedures.  But our proudest feature of this women's

white coat, is the hidden vent in the back center seam.  Since dentists and dental surgeons require comfort in an extended reach position, this was an essential element to the long-term comfort of this garment.  And the result . . . our best looking lab coat to date.  At least we think so.

So one of  our Medelita "out of the box" ideas - when we initially designed the clinician scrub pants - was to add elastic. 

Name and title embroidery is pretty standard.  Almost every Medelita conference garment order receives personalization above the lab coat chest pocket.  We call it "the closest thing to wearing your diploma."  So true.  And for that reason - we insist that the quality is consistent with that stamp of prestige, commitment, and achievement. Not all of our customers realize that we offer custom logo embroidery.  Something we are extremely proud of - we are able to take virtually any PDF or JPEG file and create a digitized version that is lab-coat ready.  We've learned a great deal about lab coat embroidery quality over the last couple years, and insist on only the finest quality digitization, machines, and application procedures.  Our embroiderer is a craftsman - an artist - who insists on giving extreme attention to each and every order. Send us your PDF or JPEG of your hospital, school, clinic, or private office logo, and we'll be happy to show you what we can do on any individual or group order for Medelita lab coats or medical scrubs.

We get a ton of phone calls this time of year.  Parents.  Spouses.  Colleagues.  All looking for the perfect, customized gift for that new graduate or new resident.

Everyone at our little office knows I was quite reluctant to introduce a mens line.  The whole concept behind Medelita, was to provide quality, performance enhanced lab coats and scrubs for women - traditional in appearance but upgraded in every way possible - including fit, style and performance.