Press

Wilmington, DE June 3, 2008 - Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, Dri-release® with FreshGuard®, a popular technology by Optimer Performance Fibers well known among athletes and outdoor aficionados since 2000, is being used by medical and wellness brands.

San Clemente, CA July 12, 2008 -- Medelita™ introduces a breakthrough in medical apparel for female clinicians, including intelligent innovations that redefine the way women in healthcare present themselves professionally.

Medelita™ has introduced medical apparel for female clinicians that is designed to better fit and flatter the female form.

Medelita is a new scrub brand that’s targeting what founder and creator Lara Manchik says is a surprisingly underserved segment of the medical apparel market: the 8 million women in the U.S. who wear scrubs and lab coats to work.

PA-turned-entrepreneur salutes fellow physician assistants for their contributions to quality patient care and to the medical field. PA Erin Sherer exemplifies this year's theme: Certified Physician Assistants: Valued Partners in Care.

San Clemente, CA November 10, 2008 -- Medelitatm recognizes National NP Week. You've been there before. Sitting in a doctor's examining room, holding together a wafer-thin way-too-revealing gown, paper crinkling under you as you shift uncomfortably and wait for what you assume will be a 10-minute exam (max) with a doctor juggling too many patients and too little time.

The week of November 9 - 15, 2008 marks National Nurse Pracitioner (NP) Week. Medelita is proud to honor and salute more than 120,000 practicing Nurse Practitioners in the U.S. alone, and to educate the general public of their vital clinical role as advanced practice nurses - both present and future.

Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

medelitatm, maker of breakthrough medical apparel for female clinicians, authorized to carry the medelita product line.

“The Doctors” wears a new, high performance lab coat designed by medelita