Style Is King - But comfort still rules the day when it comes to medical apparel.

| Wednesday, Jan 09, 2008
tags: Press ,
Medelita is a new scrub brand that’s targeting what founder and creator Lara Manchik says is a surprisingly underserved segment of the medical apparel market: the 8 million women in the U.S. who wear scrubs and lab coats to work. Lindsey loves the sassy patterns, square neckline and contrasting trim of these 100% cotton Koi scrubs, which feature comfortable elastic shirring that sits high on the waist for a flattering shape, set-in sleeves, 3½” side slits, two side pockets, border detail on sleeves and bottom, 26½” length. In sizes XS-3XL. Koi styles come in junior sizing and run smaller than other styles. Available from Koi.“Medelita originated out of a very real need among female clinicians – myself included – who were frustrated with the shapeless unisex style scrubs made from uncomfortable fabrics,” says Manchik. “Female clinicians are consummate professionals who deserve a uniform that reflects their confidence and poise.” While maintaining many traditional scrub features, Medelita provides a professional and flattering fit for the female form not typically seen in unisex scrubs, she adds. Clinician scrub tops feature darting at the bust, tapering at the waist and hips, and tailoring at the sleeves, while clinician pants include a subtle, slimming bootleg, contoured rise front to back and flattering seam placement. Lab coats feature feminine colors, tailored shaping, finished inside seams, high-quality buttons and a flattering back waist belt. “Combined with features such as side panel pockets and a hidden money pocket, Medelita clinician scrubs allow women to look and feel their best at work,” Manchik says. Hand-sewn in the U.S., Medelita scrubs also feature moisture-transferring Dri-release technology and bacteriostat FreshGuard micro-blend technology by Optimer, which help keep the fabric fresh and odor-free even after grueling 12-hour shifts. Made from ultra-soft 100% brushed cotton that resists wrinkling, Medelita lab coats employ advanced dual-action Teflon developed by DuPont to repel liquid spills, as well as High IQ Easycare Plus by Huntsman to maintain a crisp, professional appearance, wear after wear.
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